It all begins with a spark

Magic Hour exists for brands ready to step into the glow
— and stay there.

At its core is a partnership between Ashley Seale, a senior PR strategist, and Andrew Seale, a journalist and editor with two decades of newsroom experience.

They come from opposite sides of the story: Ashley shaping narratives from within the agency world, and Andrew evaluating and bringing them to life from inside the newsroom.

This is where the magic lives.

Together, they offer a rare advantage: fluency on both sides of the media conversation. That dual POV informs everything.

“A decade and thousands of media hits later and I still light up every single time I land a big feature for a client”

Meet Ashley

Ashley Seale is a spirited communications connoisseur with more than a decade of PR + marketing experience. Between her time in the agency world, helming teams and leading award-winning, national campaigns for lifestyle, fashion, and beauty brands to working in-house for fashion labels Hugo Boss and Pink Tartan + luxury retailer Holt Renfrew, Ashley has fine-tuned a truly holistic expertise.

An entrepreneur at heart, she launched Magic Hour in 2017, partnering with select brands + organizations such as Greenhouse Juice, Cheekbone Beauty, Rainbo Mushrooms, trove wellbeing, + nutbar, to name a few.

She and her work have been featured in The Globe and Mail, The Kit, Vogue Living, Domino, and more. She provides her expertise to The Atelier Collective’s audience as an Atelier Advisor.

Ashley has cultivated relationships across the creative class and never misses an op to connect or collaborate.

INSPIRED BY . . .

• Surfboards leaning on Basque balconies in Biarritz, France
• The mind, work, and aesthetic of Luke Edward Hall
• Cold water lake swims

SPEAKING ENGAGEMENTS

• Of a Feather
• The Blush Creative
• Magazines Canada, MagNet Conference
• Business of Fashion 2.0 Panel Discussion @ The Drake Hotel
• Canadian Public Relations Society

“Beautiful ideas deserve to be communicated beautifully”

Meet Andrew

Andrew Seale is a journalist, copywriter, and editor with 20 years of experience in noticing beautiful ideas and moments and capturing them in stories. He's drawn to the entrepreneurial-minded, the eccentric, and the unheard. Editorially, he's reported for The Walrus, The Globe and Mail, enRoute, The Toronto Star and others.

Naturally, that love of language has evolved, each new conversation sparking new curiosities and new ways of using words to both capture and create the elegance of everyday life. He's a romantic – words should always matter, and storytelling is bigger than journalism. Plus, it's fun as hell to obsess over syntax until the world is put right.

He loves the opportunity to work with brands to refine their story, develop copy and help even the strongest voices find the right words.